Spin doctor is trying to manipulate what the audience think.
Show up all the advantages about the organisations, company or people.
In my own perspective, most of the spin doctor appear only when the crisis happen.
But the reality is they can appear it all the time if any organisations, company or people want a good reputation, increase their good image . In PR, spin is a form of propaganda. It's to provide an interpretation of an event to persuade public opinion.
Mostly, politicians hired ''spin doctor'',to manipulate public opinion, ask for public supports.
Spin doctor have a lot of way to manipulate public opinion.
Example :
If one of the politician having a bad image currently because of corruption, she/he did not want this news to spread out widely, the spin doctor will try to find some other more interesting news such as entertainment news, which actor and actress being together. Let this news become a hot topic, try to cover up the bad news of the politician
Some comics about spin doctor :
Spin MORE !!!
This is quite funny ! Heh!
XX
Reference:https://en.wikipedia.org/wiki/Spin_(public_relations)
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